Job Overview
Rinse is hiring a Marketing Manager (Customer Acquisition Manager) at its San Francisco headquarters to play a key role on the marketing team as it drives growth in existing markets and builds a leading consumer brand.
The role involves constantly optimising key channels, testing new channels and iterating quickly across all channels, online and offline, and across markets.
The manager plans, coordinates and analyses acquisition marketing programmes supporting multiple marketing objectives.
They optimise function-wide planning and measurement strategies, including defining key performance metrics and scorecards to improve customer acquisition experience and yields.
They manage and optimise the design, content, layout, customer segmentation and messaging strategies of all online acquisition communications.
They coordinate with internal and external teams to develop campaigns, briefs, effective designs and landing experiences, and generate campaign performance reports with analysis to drive improvements.
They analyse key marketing performance indicators to continually optimise programmes, covering lists, offers, messaging, creative, deliverability, conversion and average order size.
Candidates need three or more years in a user acquisition role at a growing company, with a proven track record of driving rapid growth and a strong understanding of acquisition marketing operations, platforms and technology.
They must be extremely data-driven, have a strong work ethic, be able to multi-task, thrive in a fast-paced environment with significant autonomy, and work cross-functionally.
The role is based in the Mission in San Francisco, close to BART and Caltrain, with competitive compensation, stock options, health benefits and free laundry.
Original posting: https://www.rinse.com/careers/marketing-manager/